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"We're committed to being a catalyst for change and celebrating diversity in everything we do. Discovery to share the stories and history of Milestone Comics with a new generation," said Andrea Brimmer, chief marketing and public relations officer for Ally. "Ally believes representation matters which is why we teamed up with Milestone Media, DC and Warner Bros. The Milestone Initiative, sponsored by Ally, is a continuation of the mission of Milestone's founders, ensuring a talent pool of diverse creators who can impact our culture in incredible ways through storytelling. As Milestone's electricity-wielding Super Hero, the designers leaned into incorporating Static's electrical effects into the overall design, with the electricity emanating from the character's hands on the hood integrated into not only the paint scheme, but the fire suit and helmet as well. DC is the publishing partner for Milestone comic books the company initially published titles under the Milestone imprint from 1993 to 1997, then renewing the relationship in recent years and publishing new, updated versions of their core Milestone Super Heroes.ĭesigned in collaboration with DC's creative services team, the car features Milestone Super Hero Static to drive awareness and interest for The Milestone Initiative among NASCAR fans.
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Founded in 1991, Milestone Media is the first Black owned comic book and media company, famous for creating Super Heroes Static, Icon & Rocket, Hardware, and Blood Syndicate. Discovery to mentor and train the next generation of comic book storytellers from Black and diverse backgrounds, both professionally and financially. (PRNewswire)Īnnounced in 2021, The Milestone Initiative is collaborative program between Ally, DC, Milestone Media and Warner Bros. 48 Chevrolet Camaro ZL1 1LE of Hendrick Motorsports, in support of their joint program, The Milestone Initiative. Discovery today unveiled a new paint scheme for the Ally-sponsored No. Ally Financial, Milestone Media, DC, and Warner Bros.